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What is social media?
Social media defines the activities that integrate technology, social interaction and the sharing of words, images, video and audio.
Social media (or ‘Web 2.0′) is the term commonly given to websites, online tools and other interactive communication technologies that allow users to communicate or collaborate with each other by sharing information, opinions, knowledge and interests.
Social media involves the building of communities or networks, encouraging participation and engagement.
Some of the advantages we can gain by adopting these technologies include:
- Increased and more effective communications
- Transparency across the organisation
- Encouraging collaborative knowledge-sharing among partner organisations
- Ability to engage and interact with audiences on a wide scale at little or no cost
- Demonstrating that we are ‘switched on’ to wider public opinion